This guide was written and prepared by Michel Lieben (Founder & CEO) and Harry Mason (Senior GTME).
It results from 5 years of cold outreach experimentations, 1000+ campaigns launched, millions of cold emails sent and constant iterations.
The processes, workflows, and tool stack described in the guide are the closest representation of internal ColdIQ’s workflows. Don’t hesitate to share if it is helpful.
If you wish to work with us, you can learn more about our services via our homepage.
There are many ways to find new customers. Among these, outbound often gets a bad reputation. Our prospects are bombarded with messages daily (your inbox probably is, too!)... do we want to contribute to this?
Yet, outbound has numerous advantages over other acquisition methods:
✅ Unlike digital ads, it does not require a large budget.
✅ Unlike inbound strategies, results (and feedback) are instant, you’ll find out what works fast.
✅ Unlike word of mouth, you don't need an extensive network of contacts or to have served many clients (that will refer you).
Very few companies manage to make outbound sales work for them. Why is that? Take a moment to think about the messages flooding your inbox. Most of the time, they are impersonal, irrelevant, poorly written and far too long. Do you like reading long, irrelevant messages? No one does.
[1] You’re struggling with an issue in your business.
[2] Someone reaches out to you.