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Discover the top sales triggers we use to boost B2B outbound results at ColdIQ + a BONUS gift 🎁.

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Intent Signal Strategist Custom GPT

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Ideal for anyone that wants to take their GTM strategy to the next level.

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🔍 What Are Sales Triggers?

Sales triggers are specific events or changes within a company that indicate a potential need for your product or service. Recognizing these triggers allows sales teams to approach prospects with solutions that address current challenges or opportunities the prospect is facing.

🧠 Understanding the 93 Sales Triggers

The list encompasses a wide array of triggers, each falling into distinct categories:

1. Company-Level Triggers: Events affecting the organization as a whole.
   • Examples: Mergers and acquisitions, opening new offices, launching new products.
2. Individual-Level Triggers: Changes related to specific individuals within the company.
   • Examples: Promotions, new hires, personal achievements.
3. Static Triggers: Ongoing characteristics or statuses that are relatively constant.
   • Examples: Company running a podcast, maintaining a specific tech stack.