This task will help us better understand how you execute various tasks that you will be responsible for as a ColdIQ employee. You will have 2 parts to your take-home task, which should take about 3 hours to execute. Send the completed submission (email copy, links to Loom video) over to [email protected]
ColdIQ has two sides of the business:
The ColdIQ website, where we list all the best sales tools on the market. The website lists all the sales tools and their use cases, and compares the tools with each other. We monetize the website through affiliate links.
The Lead Gen Agency, where we consult and implement sales tools for our clients. Usually, clients will work with us to generate new business leads through cold emailing, which is automated and personalized using the tools we recommend.
3)The Coaching Program, where we teach startup founders, sales leaders, and agencies how to build advanced outbound workflows using AI and sales technology, with live sessions, tutorials, and access to a private community.
Create an outbound email campaign targeting COOs or CROs at sales tech companies pitching outbound services. The campaign should consist of 3 emails that have spintax and room for AI personalization.
a) Clay Task Step 1 : Basic Contact Management Identify 20 contacts that fit the ICP established in the copywriting task. Then find and validate their email addresses.
b) Clay Task Step 2 : Waterfall Personalization Using Clay, create a personalized campaign by identifying three signals related to a contact, such as hiring activity, new hires, company news, etc. Build a Clay table that sequentially searches for these signals, using the next available option if the previous signal is not found. The goal is to demonstrate your ability to uncover actionable insights for effective personalization.
c) **** Clay Task Step 3 : Score Leads Evaluate the leads you have sourced and assign a score from 1 to 10, with higher scores indicating a stronger match with the ICP. Bonus score for use of Clay formulas in addition to integrations to manipulate data.
Record a Loom video explaining your approach and the logic behind your Clay sheet. (Note: We recognize that Clay is an advanced tool. We don't expect perfection, but we'd like to see your best effort.)
We look forward to seeing your submission! The ColdIQ Team